“Ajinomoto” Launches “Ajinomoto Quick Meal,” a Ready-to-Eat Congee Perfect for Urban Living
Ajinomoto invites Bangkokians to discover the savory delight of “Ajinomoto Quick Meal,” a ready-to-eat congee inspired by an authentic recipe. The charismatic singer ‘Joke So Cool’ conveys the deliciousness of this product.
Mr. Daizaburo Koga, Managing Director at Ajinomoto Co., (Thailand) Ltd., said, “Today’s fast-paced lifestyle means people are looking for meals that are quick, convenient, and easy to eat, but they do not want to compromise on health. Ajinomoto, we have transformed these insights into an innovative ready-to-eat congee by applying our core expertise in “AminoScience”. The result is a product that delivers authentic, delicious flavor, along with convenience and health benefits, reflecting Ajinomoto’s commitment to promoting ‘Eat Well, Live Well.’ among people around the world.”
Mr. Benjaphon Limphonyan, Health and Nutrition Department Manager at Ajinomoto Co., (Thailand) Ltd., explained, “In response to the growing demand for convenient ready-to-eat meals, the company has introduced ‘Ajinomoto Quick Meal,’ a nutritious option designed for the new generation seeking quick, easy, and satisfying food. To connect with working-age consumers, we teamed up with ‘Joke So Cool’ as our presenter to help convey the deliciousness of this product. The standout feature is its traditional congee flavor, with a satisfying texture where you can actually taste the real rice grains and meat in every bite. Packaged for portability and ease, simply tear it open and enjoy the rich umami taste anytime, anywhere. We’re also rolling out a full-scale marketing campaign across all channels.”
Office workers can join the festivities at the Ajinomoto Quick Meal booth from today until July 17, 2025, at Park Silom, 1st floor. For updates and more details, visit the Ajinomoto กรีนได้ กินดี Facebook page.
