Oreo launches “Oreo Space Dunk,” a bold leap into cosmic flavor with the limited-edition “Space Burst Creme,” featuring “William-Est” in a fun-filled galactic adventure landing for the first time ever in the heart of Bangkok

samanyavee
22/04/2025

Oreo, the world’s No.1 cookie brand and global leader in creating unforgettable moments, has once again made history—this time on a cosmic scale. In its most out-of-this-world adventure yet, Oreo has officially launched into space for the first time ever. Now, Thailand is preparing to welcome the cookie’s return to Earth, carrying with it a sweet, dreamy flavor and rare galactic embossments inspired by its journey through the stars. Introducing “Oreo Space Dunk” and the limited-edition “Space Burst Creme” — a bold new taste that’s unlike anything you’ve tried before, now landing in the heart of Bangkok to let fans in Thailand be among the first to experience this one-of-a-kind treat. Joining the launch are two of Thailand’s hot stars, William (Jakrapatr Kaewpunpong) and Est (Supha Sangaworawong), who will be on hand to share their experience of this out-of-this-world flavor sensation. Don’t wait — take your taste buds on a cosmic adventure today!

Mrs. Idara Wang, Managing Director of Mondelez International (Thailand) Co., Ltd., shared: “Oreo is more than just the world’s No.1 cookie brand — we’re a brand dedicated to sparking joy and adding a playful twist to everyday life through exciting new products and campaigns. This reflects our brand purpose: ‘Oreo Stay Playful’, which encourages everyone to find fun in the everyday. At the heart of everything we do is a customer-centric mindset, combined with a passion for tapping into cultural trends and creating unforgettable global experiences. This time, we’ve taken inspiration from the wonder and excitement of outer space — a theme that captivates people around the world — to launch a truly out-of-this-world experience. Enter ‘Oreo Space Dunk’, a limited-edition flavor paired with playful galaxy-themed cookie designs that take Oreo fun to a whole new level. We’re thrilled to officially launch Oreo Space Dunk in Thailand for the very first time, along with a lineup of engaging campaign activities. Our hope is to deliver not just a delicious new taste, but a joyful, space-inspired experience that Thai fans will love — and that Oreo continues to be met with the same warm reception it always has.”

Ms. Onwaran Leepowpanth, Senior Brand Manager of the Biscuit Category at Mondelez International (Thailand) Co., Ltd., added: “The arrival of Oreo Space Dunk in various countries has generated a wave of excitement among Thai Oreo fans, who’ve been eagerly anticipating its debut. Just last week, we made headlines with a history-making mission — launching Oreo into space for the very first time from Indonesia. And now, Oreo has returned to Earth, making its first-ever landing right here in the heart of Bangkok. What sets Oreo Space Dunk apart is how it reimagines the iconic ‘Twist, Lick, Dunk’ ritual with a bold new limited-edition flavor — Spaceburst. This indulgent treat features a soft blue, fruity-scented creme with a cool, refreshing finish that’s truly out of this world. Adding to the excitement are five rare galaxy-themed cookie designs — Rocket, Helmet, Telescope, Star Gaze, and the Shooting Star — that fans will want to collect. These special designs can be scanned via the QR code on the packaging or entered at oreospacedunk.com for a chance to win amazing prizes, including a dream trip to Japan, luxury stays at space-themed hotels, and more. Fans can also participate in a lucky draw using their purchase receipts for even more chances to win. And to bring the magic of space down to Earth, we’ve transformed Siam Square One into a ‘Cosmic Playground’ — a fully immersive experience featuring futuristic photo ops and a one-of-a-kind interdimensional tunnel that’s only available at this event.”

Special guests William (Jakrapatr Kaewpunpong) and Est (Supha Sangaworawong) shared their excitement and experience with the all-new Oreo Space Dunk. “We’ve both been longtime Oreo fans since we were kids. Every time we had them, we’d always follow the classic ritual — twist, lick the creme, and dunk in milk. It’s something we’ve grown up with, so the taste has always been familiar and uniquely delicious. Whenever Oreo releases a new flavor, we’re always eager to try it so we don’t miss out. This time, we were thrilled to discover the limited-edition ‘Spaceburst Creme’. And I’ve got to say — it’s incredible! The cookie is already perfect on its own, but the blue fruity-scented creme adds a refreshing twist. It’s sweet, slightly cool, and just feels new and exciting. Now I really get what they mean when they say it’s a flavor that’s out of this world!” William said.

Est added: “As soon as I saw the designs on the Oreo Space Dunk cookies, I was completely hooked — especially as someone who’s always dreamed of exploring outer space. Each design is super fun and creative, but what really stood out to me is the rare shooting star pattern. Just like spotting a real shooting star, finding it on a cookie feels like a magical moment. Imagine unwrapping your Oreo and discovering that special design — it would be such a thrill! Even more exciting, you can scan the QR code on the packaging to join in fun activities and enter to win amazing prizes, including a trip to Japan! Oreo has truly gone above and beyond with this campaign. I’d love to invite every Oreo fan to come and be part of the adventure — let’s explore space together through the flavor of Oreo!”

Find out more about Oreo Space Dunk and join the fun at: