From Challenger to Mainstream Contender: GEELY RIDDARA Holds No.4 Double Cab Position for Three Straight Months Advancing New-Energy Pickups from an Alternative to a Mainstream Choice
Building on momentum from BIG Motor Sale 2026, GEELY RIDDARA strengthens its portfolio with the ALL-NEW GEELY RIDDARA ECON L and NEW GEELY RIDDARA RD6 MY2026, addressing a wider spectrum of business, family and lifestyle needs.
Bangkok – 10 September 2026 – GEELY RIDDARA THAILAND continues to drive strong sales momentum in Thailand’s pickup truck market after maintaining the No.4 position in the four-door pickup, or Double Cab, segment for the third consecutive month (June–August 2026), reflecting the brand’s rapid growth from a newcomer in the new-energy pickup market to becoming one of the key choices increasingly considered by Thai consumers in the overall pickup truck market.
Maintaining the No.4 position in the four-door pickup, or Double Cab, segment consistently over the past three months reflects a significant achievement, especially within Thailand’s highly competitive pickup truck market, which is dominated by long-established players. At the same time, pickup truck consumer behavior is evolving from a traditional focus on powertrain type or the perception of pickups primarily as work vehicles toward vehicles that can serve a much broader range of needs. These include professional commercial applications, advanced onboard technologies, SUV-like driving comfort, versatility in daily use, and suitability for family lifestyles.
Mr. Cao Feng, General Manager of GEELY RIDDARA THAILAND, said : “Maintaining the No.4 position in the Double Cab pickup market for the third consecutive month marks another important milestone for GEELY RIDDARA. Our focus is not only on growing within the new-energy pickup segment, but also on making new-energy pickups one of the main choices for consumers when considering a pickup truck for practical use. We believe Thai consumers are increasingly looking for one vehicle that can do more than before – from professional commercial applications on both On Road and OFF Road conditions, to supporting businesses through cargo carrying, towing and storage capacity, as well as creating valuable experiences together with family members in everyday life and during adventure travel. GEELY RIDDARA new-energy pickups have been developed to genuinely meet the diverse needs of consumers across a wide range of real-world applications.”
One of the key turning points for GEELY RIDDARA in recent months has been the expansion of its product choices to address an even wider range of pickup truck users. At BIG Motor Sale 2026, GEELY RIDDARA introduced the new ALL-NEW GEELY RIDDARA ECON L, available in both 2WD and 4WD configurations, while receiving strong customer response with a total of 590 bookings recorded during the event. The model features a cargo bed extended by 240 mm to a total length of 1,765 mm, with cargo capacity increased to 1,380 litres, comparable to conventional single-cab or extended-cab pickup trucks. It supports a maximum payload of up to 1,235 kg, enhancing its capability for professional commercial users. At the same time, it provides generous second-row passenger space, which is typically unavailable in conventional extended-cab pickups. This means consumers no longer have to choose between cargo capacity and passenger comfort, as GEELY RIDDARA combines both in one practical solution. In addition, energy cost per kilometre is up to 20% lower than that of conventional internal-combustion-engine pickup trucks, making it one of the most economical choices for business owners who prioritise operational efficiency and cost reduction.
Another newly introduced model that attracted strong interest is the NEW GEELY RIDDARA RD6 MY2026, which has been upgraded in terms of design, technology and driving experience to support everyday use, family needs and lifestyle applications. The model has been enhanced to create clearer differentiation between the RD6 and ECON ranges, including the installation of an LED front grille with large RIDDARA lettering on the 2WD RD6, matching the appearance of the 4WD version.
The NEW GEELY RIDDARA RD6 MY2026 continues to deliver outstanding performance with maximum power output of 315 kW and peak torque of 595 Nm, together with a driving range of up to 503 kilometres (NEDC). It accelerates from 0–100 km/h in just 4.5 seconds and reaches a top speed of 190 km/h. Additional features include a 540-degree surround-view camera, seven driving modes, L2+ intelligent driving capability with 14 ADAS functions, a 6 kW external power supply, and energy costs of only approximately THB 0.8–1 per kilometre.
With a portfolio spanning commercial practicality and lifestyle versatility, GEELY RIDDARA is increasingly looking beyond the boundaries of the “electric pickup” category. Instead, the brand aims to contribute to a new definition of the modern pickup – combining the utility expected from a pickup truck with the comfort, technology and driving experience associated with an SUV.This allows a single vehicle to serve multiple purposes, seamlessly meeting the multifaceted demands of modern consumer lifestyles.
Moving forward, GEELY RIDDARA THAILAND plans to drive continuous brand awareness and foster interactive experiences with consumers to bolster trust, while actively broadening the reach of new-energy pickup trucks across diverse segments. Target audiences encompass commercial and institutional clients – spanning government agencies, private enterprises, and SMEs – alongside entrepreneurs and retail consumers.
Ultimately, the company’s vision extends beyond securing market leadership in the new-energy pickup sector; it aims to establish new-energy technology as a cornerstone in the long-term transformation of Thailand’s automotive pickup landscape.
