Inside the Science of Beauty Tech: The Latest “Panasonic nanocare”

Hair Dryer Features nanoe™ MOISTURE+ for 18x More Moisture Particles and up to 20% Scalp Hydration

Panasonic is redefining the Beauty Tech landscape with the launch of its premium hair styling lineup, “Panasonic nanocare.” Leading the range is the Panasonic nanocare EH-NB70 hair dryer, which evolves conventional heat-drying technology into molecular-level engineering—infusing deep moisture directly into the hair core while providing 360-degree scalp care through advanced nanoe™ MOISTURE+ technology. The EH-NB70 retails for THB 10,990. Debuting alongside the dryer is the nanocare Hair Straightener EH-HN30, featuring an innovative moisture-infused straightening system, priced at THB 5,790.

Mr. Hidekazu Ito, Managing Director of Panasonic Solutions (Thailand) Co., Ltd., stated that “Our approach to beauty tech transcends fast drying and high heat—it is deeply anchored in scientific principles and clinical research. As modern consumers embrace holistic self-care and seek devices that protect long-term hair health, our R&D team remains guided by a core philosophy: ‘healthy hair starts with a healthy scalp.’ This commitment inspired our nano-level innovation, which extracts ambient moisture, transforms it into microscopic water particles, and infuses essential mineral ions directly into the hair. With this breakthrough, Panasonic aims to be a trendsetter that redefines daily morning rituals, elevating everyday hair drying into a new benchmark for complete scalp and hair wellness.”

The flagship Panasonic nanocare EH-NB70 represents the pinnacle of a nearly 90-year legacy of innovation since 1937, during which Panasonic has consistently revolutionized the hair care industry. Evolving from early concepts focused solely on powerful airflow to the 2005 debut of patented nanoe™ technology, Panasonic now advances to the latest nanoe™ MOISTURE+ system. This evolutionary leap shifts hair drying from conventional heat exposure to molecular-level hydration—deeply infusing moisture into the hair core while providing 360-degree scalp care, fully embodying the philosophy: “Not Just a Hair Dryer. A Scalp Treatment.”

The science behind nanoe™ MOISTURE+ technology relies on a four-step process that transforms ambient moisture into deeply nourishing water particles:

Particle Generation: A proprietary nanoe™ MOISTURE+ generator is meticulously built into the hair dryer’s architecture.

Moisture Extraction: The system draws moisture from surrounding air into internal electrodes, converting it into microscopic nano-sized water particles.

Airflow Delivery: The airflow seamlessly transports these micro-particles, distributing them evenly across the hair and scalp.

Deep Nourishment: The nano-particles penetrate deep into the hair core while binding to the scalp surface to lock in hydration, seal cuticles for smooth shine, and maintain a healthy scalp ecosystem.

Panasonic nanocare EH-NB70: The Ultimate Scalp-Care Innovation Powered by nanoe™ MOISTURE+

Engineered under the philosophy “Not Just a Hair Dryer. A Scalp Treatment,” the Panasonic nanocare EH-NB70 features proprietary nanoe™ MOISTURE+ technology, delivering up to 18 times more moisture retention than previous nanoe™ generations. This breakthrough system deeply hydrates strands, seals hair cuticles for effortless shine and manageability, and prevents color fading in color-treated hair.

Developed by Panasonic’s R&D team in Japan to address hair concerns at their root, the dryer embodies the core belief that “healthy hair starts with a healthy scalp.” Controlled clinical trials demonstrate transformative results: four weeks of continuous use boosted scalp hydration by 20% and reduced excess oiliness by up to 50%, with over 70% of female participants reporting a noticeable reduction in dandruff. After 56 days of regular use, participants experienced a 19% increase in hair density—proving that a revitalized scalp environment nurtures and safeguards newly growing hair far better than conventional dryers.

Designed to deliver 360-degree holistic care, the device features specialized modes tailored for a complete daily routine. The Scalp Mode operates at a gentle 60°C to dry the scalp comfortably while protecting hair roots against heat damage. Complementing this is the Skin Mode, which infuses facial skin with nanoe™ MOISTURE+ particles and minerals—instantly replenishing hydration post-shower in a single, effortless step.

Ultra-Compact Hair Dryer Powered by High-Speed BLDC Motor, Joined by the nanocare EH-HN30 Hair Straightener

The Panasonic nanocare EH-NB70 features a complete redesign, making it the most compact model in the nanocare series to date. The body is 35% smaller, delivering an easy, lightweight grip and effortless portability. It packs high-performance power into this smaller frame with a high-speed BLDC motor reaching 107,000 RPM. This motor generates robust airflow equivalent to a 1600W dryer while consuming only 1400W of power. The unit works in tandem with a radial air outlet design that widens airflow distribution, enabling faster drying and minimizing hair tangles during styling. Beyond its advanced features, Panasonic demonstrates its commitment to environmental sustainability by using plant-derived biomass paint coatings, replacing traditional petroleum-based chemicals. The Panasonic nanocare EH-NB70 is available in two premium colors, Amber Black and Sheer Beige, at a retail price of THB 10,990.

Panasonic is also expanding its portfolio with the launch of the nanocare Hair Straightener EH-HN30 under the concept “Style with Moisture. A New Way to Shine.” The straightener features an integrated nanoe™ generator that draws moisture from the air, releasing micro water particles along the styling plates during use. This process enables deep moisture penetration through the hair cuticle directly into the core. The generator works seamlessly with 3D Smooth Plates and a high-efficiency ceramic heater to provide even heat distribution. This allows for smooth styling—for both straight looks and curls—at lower temperatures, reducing heat damage while locking in moisture for a healthy, radiant shine. Designed for busy mornings, the Speedy Heat-Up feature reaches 100°C in just 25 seconds. This new addition completes Panasonic’s premium hair styling lineup and is available at THB 5,790.

Those interested in experiencing Panasonic nanocare hair and scalp care innovations can visit the appliance departments at leading department stores, authorized Panasonic dealers nationwide, or official online channels.

For more information, follow Facebook: Panasonic Beauty Thailand.