Tagi. unveils Tagi. Sabaai House the first flagship store in Thailand at Central World

Tagi., a renowned lifestyle brand from China, founded in 2019 with the combination of creativity and boundless imagination to inspire people to embark on journeys of self-discovery through meaningful moments that are often hidden within everyday life. The brand has recently launched Tagi. Sabaai House at CentralWorld, Level 2, Eden Zone, marking its first flagship store in Thailand, featuring Teetee – Wanpichit Nimitphakphum and Baipor – Thitiya Jirapornsilp who came together to represent Tagi.’s colorful and vibrant energy.

The name Tagi. is derived from the phrase “Timely Access of Gripping Imagination,” reflecting the idea of gaining immediate access to captivating imagination. The brand is guided by the values of Imagination, Warmth, Surprise, Art, and Healing. Tagi. aims to grow alongside its customers every day, believing that life is filled with inspiration waiting to be discovered through art, emotions, and small moments that transform ordinary days into special ones. This philosophy is reflected in every product, making creativity and inspiration accessible to everyone.

It is this philosophy that makes Thailand a natural fit for Tagi.’s next chapter. Thailand has always been a market that naturally aligns with Tagi.’s lifestyle philosophy. The warmth of its people, vibrant street culture, and relaxed way of living closely reflect the values of Tagi. celebrates. As the brand continues its international expansion, Thailand represents an important milestone in strengthening Tagi.’s presence across Southeast Asia.

To connect with local audiences, Tagi. introduces one of its most beloved IP characters, Elly. Elly is one of Tagi.’s key IP characters introduced to the Thailand market. A charming pink elephant and aspiring young artist, Elly is known for her curiosity, creativity, and love for everyday life. During her travels, she fell in love with Bangkok’s vibrant energy, colorful streets, and relaxed way of living, ultimately deciding to make the city her new home.

Building on Elly’s story, Tagi. Sabaai House was created as Tagi.’s first long-term retail space in Thailand. Conceived around the idea of “weaving a home in Bangkok,” the space is designed to feel less like a store and more like a welcoming home where visitors can slow down, connect, and enjoy life’s simple moments.

Beyond the space itself, Tagi.’s philosophy is reflected throughout its product collections. The store itself has been thoughtfully designed, drawing inspiration from Thailand’s tropical culture and traditional craftsmanship. Bamboo weaving, textiles, natural textures, and tropical greenery are incorporated throughout the space to create an atmosphere that feels organic, vibrant, and full of life. Together, it blends elements of East Asian culture with Southeast Asian lifestyle influences, creating a unique and welcoming environment.

Tagi. believes that happiness often lives in life’s small, meaningful moments, and that belief drives every product the brand creates. By drawing inspiration from everyday situations, Tagi. crafts items that are both functional and emotionally resonant, expressed through a range of original collections. The Haha & Popcorn Collection channels the playful spirit of two puppies into lifestyle products full of fun energy. The Hotdog Collection takes shape as everyday essentials and travel companions, designed to keep you company and invite you to explore the world. The Imagine Apple Collection, one of Tagi.’s signatures, uses the apple as a symbol of imagination that grows a little more each day, bringing small moments of happiness into everyday life.

For the store opening, Tagi. will introduce a special Elly-themed Tuk-Tuk experience inspired by Bangkok’s iconic local transportation. This TukTuk will become a moving brand experience that travels through the streets of Bangkok. Visitors can also enjoy interactive photo opportunities and participate in a Lucky Draw campaign in-store, with chances to receive exclusive gifts and special surprises.

 

Looking ahead, Tagi. aims to build deeper connections with local consumers through creative collaborations, community initiatives, and immersive brand experiences. The opening of Tagi. Sabaai House marks the beginning of the brand’s long-term journey in Thailand.

Tagi. aspires to become a part of people’s everyday lives by continuously delivering happiness, warmth, and inspiration. Come discover a world of Imagination, Surprise, Art, and Healing in person at Tagi. Sabaai House, located at CentralWorld, 2nd Floor, Eden Zone. For those who want to stay connected, follow the brand’s latest updates on Instagram at tagi.global, or shop the full collection online at tagiofficial.com