30th Saha Group Fair & Fest Kicks Off Economic Drive Over 100 Affiliates Unite to Lower Cost of Living
Saha Group has officially commenced the landmark 30th “Saha Group Fair & Fest” under the overarching theme “Moving Forward Together“. This year’s event features a massive lineup of over 1,000 consumer products from more than 100 subsidiary companies, intentionally keeping prices frozen against current economic counterwinds to help alleviate the public’s cost of living. Simultaneously, the group is forging new economic horizons through the signing of 20 deals with strategic partners. The event is fully packed with entertainment, alongside comprehensive upskilling and reskilling seminars across a four-day run from June 25 to 28 at Halls 98–100, BITEC Bangna.
Mr. Thamarat Chokwatana President and Executive Chairman of I.C.C. International Public Company Limited, and Chairman of the Saha Group Fair and Fest, stated: “Despite the current macroeconomic uncertainties—fueled by global geopolitical conflicts and energy price volatility that have pushed raw material and production costs higher—Saha Group remains steadfast in its policy to freeze product prices at this year’s event. We are also introducing exclusive promotions specifically designed to ease the financial burden on consumers.”
The event showcases a comprehensive selection of over 1,000 high-quality products, spanning food and beverages, household goods, apparel, fashion, cosmetics, sports equipment, pet care products, and much more. Flagship brands participating in the event include MAMA, Farmhouse, BSC, Wacoal, Era-won, Lacoste, Pao, Suasat, Systema, Shokubutsu, Kodomo, and Welcare. Visitors can take advantage of special promotions and privileges from leading financial institutions, including KBANK, ttb, Krungsri, First Choice, BBL, UOB, and ICBC. Additionally, payments can be made through ShopeePay to unlock exclusive discounts and cashback. To further reward consumers, the “Fest Space” zone allows shoppers to redeem their receipts for a chance to win premium prizes, including smartphones, electrical appliances, and exclusive Saha Group products.
Regarding its strategic business direction, Saha Group continues to accelerate investments and foster continuous partnerships to position itself for future commercial opportunities. This year’s Saha Group Fair & Fest marks a historic milestone with the signing of 20 Memorandums of Understanding (MoU) and Memorandum of Agreement (MOA) —the highest number in the event’s 30-year history. These partnerships cover key future-focused sectors, including digital technology and Artificial Intelligence (AI), domestic and international trade and investment, digital commerce ecosystem development, healthcare promotion, urban and real estate development, professional development, and lifestyle businesses.
A major attraction debuting at this year’s event is the Saha Group Restaurant zone, which gathers legendary, world-class culinary brands from Japan into a single venue. Featured establishments include Ramen Korakuen, Japan’s number-one ramen franchise by store count; Unagi Yondaime Kikukawa, a storied eel-specialty restaurant boasting a heritage of over 90 years; and Daishogun Burger, an award-winning brand celebrated as Japan’s number-one Wagyu burger champion.
Complementing the event is a diverse array of special activities and entertainment tailored for audiences across all generations. Over the four-day period, admission is completely free for all events, which include live concerts featuring renowned local and international artists, high-profile fashion shows, talent competitions, and educational seminars designed for individuals looking to upskill and reskill for the modern economy.
“The Saha Group Fair & Fest is not only an exhibition for innovation and discounted products but rather a comprehensive, all-in-one mega fair and festival. It serves as a vital platform connecting consumers, business partners, and society to foster mutual and sustainable growth. This year, our focus is to deliver exceptional value through quality products, lucrative business opportunities, actionable knowledge, and joyful experiences, ensuring that everyone can collectively make progress in line with our ‘Moving Forward Together’ philosophy,” Mr. Thamarat concluded.
The 30th Saha Group Fair & Fest is being held from June 25 to 28, 2026, between 10:00 AM and 9:00 PM at Halls 98–100, BITEC Bangna. For more information, promotional updates, and event schedules, please visit the official Facebook page at FB: sahagroupfair or visit our website at sahagroupfair.com.
