Lotus’s Celebrates 31st Anniversary with Grand Campaign “Lotus’s 31 Years – Heartful Joy Every Day” Sharing Happiness to Every Generation
Lotus’s, Thailand’s leading retail business under CP AXTRA with longstanding ties to Thai society, is launching a major campaign to celebrate its 31st anniversary through the “Lotus’s 31 Years – Heartful Joy Every Day (โลตัส 31 ปี ใจฟูทุกวัน)” campaign. This time, Lotus’s is partnering with Disney Thailand for the first-ever Southeast Asia activations featuring beloved fluffy characters from Disney and Pixar. The campaign aims to bring happiness to customers while collaborating with over 70 brands to offer exceptional promotions, delighting Thai customers with heartwarming experiences from September 18 to November 12, 2025.
Mr. Sompong Rungnirattisai, Group Chief Retail Business Officer of CP Axtra Public Company Limited stated that Lotus’s has been committed to serving as a Smart Community for everyone. We have developed both new and existing branches to meet the diverse needs of local communities, elevating the shopping experience to cater to all lifestyles. The vital part of this successful journey is not only relying on our commitment, but also on our business partners who have consistently supported us throughout our journey.
“Lotus’s 31 Years – Heartful Joy Every Day”
The word “Heartful Joy” carries special significance for this year’s anniversary campaign, inspired by three key ideas:
- It draws from the word“Delightful,” reflecting Lotus’s brand essence: “A Little Delight Every Day.” This embodies the brand’s commitment to bringing moments of happiness to customers every day.
- It conveys a sense of fluffiness, brightness, and cutenessassociated with beloved Disney and Pixar characters, whose presence in the campaign brings joy in a variety of ways.
- It refers to major promotions that uplift hearts, including special discounts, exclusive fluffy premiums and memorable big prizes, allowing customers to truly experiencethe heart swoon or “Heartful Joy.”
Beyond the promotions and irresistibly cute premium items, customers can also own the Disney-themed Exclusive Collection—available only at Lotus’s—featuring over 80 special items released as part of the 31st Anniversary campaign, which will be available for customers across generations to collect from September 18 to November 12, 2025.
Mr. Sompong added, “This year, Lotus’s is expanding its target audience to younger generations—including Gen Z, couples, and devoted Disney fans. We want people of all generations to experience the ‘Heartful Joy’ every time they shop with us. Thus, we’re creating this meaningful phenomenon through the activations inspired by well-known fluffy Disney and Pixar characters to celebrate ‘Lotus’s 31 Years – Heartful Joy Every Day’ together. This marks the first time in Southeast Asia to launch campaign “JAI FOO with Disney and Disney Pixar characters, where customers can enjoy beloved fluffy Disney and Pixar characters together under one campaign. The lineup includes Lotso (Toy Story), Sulley (Monsters, Inc.), Red Panda Mei (Turning Red), as well as timeless icons like Chip ‘n Dale, Winnie the Pooh, Stitch, Marie (The Aristocats), and more.”
3 Highlights of the “Lotus’s 31 Years – Heartful Joy Every Day” Campaign
- Big Promotion for Joyful Hearts!
Lotus’s is partnering with over 70 leading brands to launch the biggest promotions of the year, offering exceptional value and helping to reduce the cost of living for Thai people. This initiative is our heartfelt way of expressing gratitude for the unwavering support we have received over the past 31 years.
- E-Stamp for Uplifting Happiness!
For every 100 baht spent, customers will receive 1 E-Stamp via the Lotus’s Smart App. These stamps can be redeemed for adorable Disney-themed premium items, including mystery bag boxes (8 designs), multi-purpose pouches, pillow blankets, and character-themed bean bags.
Moreover, there’s a special offer! Essential consumer goods such as rice, packs of Lotus’s bottled water, and tissue paper can be redeemed.
- Lucky Draw for Heartwarming Delights!
Every purchase of 100 baht will also give customers a chance to win grand prizes worth over 3,116,000 baht.
First prize: a 100% electric Mini Cooper SE Hightrim in a special Ocean Wave Green color with a limited-edition “31st Anniversary” wrap—1 prize valued at 1,904,000 baht.
Second prize: Honda Scoopy-i Urban motorcycles with spoke wheels and a special “31st Anniversary” wrap design, with 20 prizes. Each is valued at 60,600 baht, amounting to a total prize value of 1,212,000 baht
The “Heartful Joy” Experience: Celebrating All Things Fluffy!
In addition, Lotus’s has partnered with Souri Café to launch Thailand’s fluffy-themed café under the concept “Softest Café in Thailand.” This dreamy experience features a special collaboration menu, the “Cloudy Macaron,” inspired by pastel tones and the soft, fluffy feeling that defines the campaign.
The “Lotus’s 31 Years – Heartful Joy Every Day” campaign is more than just a grand celebration. It reflects the brand’s commitment to creating genuine value and tangible happiness for every customer, delivering exclusive experiences found only at Lotus’s.
