MR. D.I.Y. wins “Marketeer No.1 Brand Thailand 2025” for the third consecutive year, reaffirming its place in the hearts of consumers

D.I.Y.,a leading home improvement and lifestyle retailer in Thailand, has been honoured with the “Marketeer No.1 Brand Thailand 2025”award, marking its third consecutive win. This achievement reflects the continued trust of consumers across the country and reinforces its position as the top brand in the specialty store category. The recognition is driven by its wide selection of over 15,000 SKUs across six main categories, convenient access through more than 1,000 stores nationwide, and a commitment to Always Low Prices. The award was received by Mr. Arnupharp Kongmalai, Vice President of the Marketing Department, MR. D.I.Y. Holding (Thailand) Public Company Limited.

Mr. Arnupharp Kongmalai, Vice President of the Marketing Department, MR. D.I.Y. Holding (Thailand) Public Company Limited said, “We are truly honored to receive this prestigious award for the third year in a row. This achievement is far from easy, especially in today’s competitive landscape where consumers have more choices than ever before. It reflects the continued trust that customers place in the MR. D.I.Y. brand. Winning the award for the first time was a significant milestone, but maintaining the trust of consumers is both our greatest pride and an ongoing challenge. On behalf of MR. D.I.Y., I would like to express my sincere gratitude to our customers across Thailand, our 10,000 dedicated employees, and our business partners who have supported and grown with us throughout our journey. This year, we celebrated the opening of our 1,000th store, now present in all 77 provinces nationwide. It’s a meaningful achievement that reflects our continued commitment to being a store that truly meets the needs of all consumers. We remain guided by our three core values and are proud to help customers reduce their cost of living, offering them better value every day and in every festive season.”

D.I.Y. has captured the hearts of consumers for three consecutive years by staying true to its three core values. The brand offers product varietywith a selection of over 15,000 SKUs across six main categories, including private label and licensed products and seasonal collections, to meet the diverse needs and lifestylesof today’s consumers with convenience from over 1,000 stores nationwide, including stores in major shopping malls, standalone outlets, and flagship stores under the new MR. D.I.Y. 2.0 concept, as well as an online presence that ensures convenience across all channels. This is underpinned by a commitment to affordability through efficient cost management, enabling MR. D.I.Y. to consistently deliver on its promise of “Always Low Prices” without compromising on quality.In addition, MR. D.I.Y. has brought these values to life through its branding campaign, “Made the Day at MR. D.I.Y.,” positioning the brand as more than just a retail store. Central to this campaign is ‘Pandee,’ the brand’s mascot, which helps create an emotional connection and brand recognition across online advertising, marketing activities, and point-of-sale displays nationwide.

Marketeer No.1 Brand Thailand award is presented to the most popular brand in each category, based on nationwide consumer research conducted by Marketeer in collaboration with Marketing Move Company. Now in its fourteenth year, the survey reflects the opinions of consumers across all five regions of Thailand. MR. D.I.Y. was named the No.1 brand in the “Specialty Store” category for the third year in a row.

For more information, please visit MR. D.I.Y. Thailand on Facebook: @mrdiyTH, Instagram: @mrdiy.thailand, TikTok: @mrdiy.thailand, LINE: @mrdiythailand, LinkedIn: MR DIY Thailand, and YouTube: MR DIY Thailand